Email marketing numbers don’t lie. About 90 percent of all emails, in one way or another, are part of a marketing campaign. That’s exactly why when it comes to staying connected to your customers, presenting a professional-looking email that promotes your products, services, or upcoming sale is key.
When it comes to maximizing your online marketing efforts, it’s no secret that re-engaging with searchers and potential customers is the key to success. With an email marketing campaign, you can reduce the time and effort needed to deliver your message effectively, while also establishing an engaging communication channel with your customers and building stronger relationships overall.
Professional-looking emails, informational emails let you engage with current customers and reach new ones in an incredibly cost-effective fashion. Email marketing can meet objectives in a number of ways including generating brand and customer loyalty, acquiring or converting new customers, delivering company advertisements or communicating promotional offers.
For businesses interested in saving time and delivering cost-effective messages, creating email marketing campaigns are an excellent way to market your business. At Accentuate Marketing, we tailor each client’s email marketing campaign to their specific goals, and we work with them every step of the way — from forming an email list, to creating quality content, to ensuring effective distribution.
“Email marketing is an invaluable way for companies to talk directly to consumers who have already expressed an interest in their products or services. This includes users who have already taken action on your website by filling out a form.”
A great way to engage existing, former, and prospective clients is with a concise, informative email blast personalized with your business name and logo. At Accentuated Marketing, we create a wide variety of email blasts designed to engage your clients and other target audiences in various ways. By providing information, useful tips, offers of exclusive discounts, and more, every email blast contains purposeful and compelling content.
Engage, Inform, Motivate, And Demonstrate Your Business Cares. Everyone appreciates useful and understandable information. Email blasts on relevant topics demonstrate that your business cares about client engagement. Being viewed as a trustworthy and reliable resource in your field means more people will reach out to your business.
Calls to Action undoubtedly prompt more clients to contact your business. As experts in the field of digital marketing, we design email blasts that inform as well as encourage and motivate involvement. Whether it’s to notify clients of new products or services, request feedback, or more, our email blasts are written, designed, and timed to get optimal results.
Statistics show that close to 90% of people check their emails at least once a day, while 20% check at least five times daily. Our team at Accentuate Marketing knows that email blasts offer an outstanding opportunity to expand your reach. This doesn’t just apply to new audiences, either – email blasts can also reestablish connections with former clients who may once again be interested in your services or products.
You’ll see an increase in your click rate when you produce content your audience wants to see and is relevant to them. Email automations, such as abandoned cart emails and welcome emails, also tend to see higher click through and conversion rates because they are going to audiences that have already shown interest in your product or service. Working with an email marketing agency will help you increase your click rate and deliver consistent content your audience will love.
The average open rate for email marketing varies across industries, but according to Campaign Monitor, the average email open rate is 21.5%. Keep in mind that, thanks to the recent iOS update, open rates are no longer as reliable as they once were. If you need help to increase your open rate or want more information on which KPIs you should track instead, reach out to the email marketing team at Ignite to schedule a consultation today.
Arriving in your customers’ inboxes can sometimes be harder than it seems. To avoid ending up in the Spam folder or on a blocked list, work with an email deliverability agency that will monitor and identify issues before they cause problems with your sends.
An email marketing agency will work with you to develop a strategy that will keep your customers excited about opening your emails. When you work with Ignite, we provide full-service strategic email and SMS management. This includes a full email program audit, a modular responsive email template, ongoing strategic management, copywriting and creative support, monthly and quarterly reporting, ongoing deliverability monitoring, and the deployment of email campaigns and SMS messages. The level of support is customized depending on your specific needs.
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