WEBSITE DESIGN & OPTIMIZATION

Does Your Website Leaving a Lasting Impression?

Engage Your Audience

Your website should be as unique as your brand. Our web design services create an impactful presence that displays the heart of your brand and increases customer engagement.

How does effective "web-design" grow my business?

Bringing new visitors to your site is a critical aspect of effective web marketing — but increased traffic should never be the ultimate goal of online marketing.

Visitors that do nothing or do not take specific steps towards a goal offer very little value. Whether it is on a website, through paid advertising or through social engagement, conversion should always be front of mind when developing strategy.

By implementing an effective conversion rate optimization strategy, we can increase the value of any marketing your business does — from traditional techniques to ones on the cutting-edge. We work with you to establish measurable, online objectives and goals that we then focus on to increase conversions (and ultimately, profits).

Step One
Goal Identification

We work with you to determine what goals the new website needs to fulfill and its purpose. We make it a priority to learn about our client’s needs, likes, dislikes, and any ideas they may have for the website.

Step Three
Content Creation

Working in batches, our design, content, and development teams will craft the building blocks of your site — wireframes, page mockups, custom modules, templates — and involve you every step of the way.

Step Two
Scope Definition

A website worthy of your visitors' trust starts with a comprehensive plan. We begin all our website projects by sitting down with you and creating a blueprint that includes gaining a true understanding of your buyers.

Step Four
Continued Follow

We believe websites are living, breathing things, so we work with our clients after launch to continually improve their sites. We ensure your site never loses sight of the trust signals necessary to turn visitors into buyers.

Dealing With Web Design Challenges?

If any of these challenges sound familiar to you, meet Accentuate Marketing. Our design professionals have worked with clients across a variety of industries to solve these same issues, delivering beautiful responsive website designs that convert customers into sales!

Poor Conversion Rate

High Bounce Rate

Slow Page Loading Speed

Poor Search Ranking

High Shopping Cart Abandonment

Low Customer Engagement

Low Average Time on Site

Current Design Not on Brand

Difficult to Use Content Management System

What Our Web Design Services Include

Our design experts believe in offering a hassle-free design process. They will work tirelessly to create a beautiful website design that provides an exceptional online experience for your customers. Your improved digital presence is one more step towards online success!

Custom Web Design

Custom Web Development

Hosting & Maintenance

  • Responsive Web Design
  • SEO Friendly
  • Professional Designers
  • User-Focused Layout
  • Conversion Optimization
  • WordPress CMS
  • All Popular Ecommerce Platforms
  • Page Speed Optimized
  • Premium Licenses
  • Best SEO Practices
  • Superior WordPress Hosting
  • Monthly Maintenance Packages
  • Content & Image Updates
  • Support Desk
  • Daily Website Backups

Designed & Built with SEO in Mind

Your website design can affect your SEO and your online presence. The search engine robots need to be able to navigate and index your site appropriately.

Strong Website Architecture

During the design blueprint, we make sure your website is easy to navigate. This allows for search engines to fully digest the site and index it appropriately.

Content Creation

You have to make sure you have high quality, unique content on your website that is easy to read. We ensure your website design compliments your content.

Speed and Bounce Rates

Google has made it clear one metric they look at when ranking a website is the user experience. We ensure the load time of the site is quick and bounce rates are low.

Keyword Research

Having a website is a must in our digital world — but even that’s not enough to ensure online success.

In order for your business to rank highly for associated keywords (and help bring more potential customers to your site), it’s critical to understand what your audience is searching for and who your competitors are.

All of our Search Engine Optimization (SEO) strategies begin with Keyword Research. This involves defining the target keywords that your audience is using, the intent behind those searches, analyzing the competitive landscape for those keywords and beginning to layout a strategy that will allow you to begin reaching your target audience as quickly as possible.

Advanced SEO Reporting

You can’t manage what you can’t measure. With our custom reporting, you get deep insights about your company, and learn the behavior of your online users. Our reporting helps you understand the requirements that lead to greater engagement and higher probability of conversions. You also learn what doesn’t work to be most efficient with our marketing efforts and your budget. 

For most web design services, we follow a 6 step approach that includes: Discovery Call, Preliminary Research & Strategic Planning, Concepts/Revisions, Programming, Quality Assurance, and ultimately Site Launch. We are big believers in customer transparency, which is why they are kept in the loop throughout the entire process. We strive to make sure that our clients are happy with the final product and will do what it takes to accomplish that.

There are many great web design companies, however we are different because we design and develop websites with SEO and the consumer in mind. What good is a website if it can’t be found? Not only do we want an aesthetically pleasing website, but we want a website that has a chance to rank and convert. With user engagement playing a larger role in SEO it is more important than ever that your website has the elements needed to be successful.

We primarily build websites on two Content Management System (CMS) platforms: WordPress and HubSpot. WordPress is the most popular and trusted CMS in the world, powering a full 40% of the world’s websites. Years ago, many large enterprises viewed WordPress as a CMS for smaller businesses, but that is no longer the case. In recent years WordPress has far eclipsed competing CMSs like Drupal and Joomla in enterprise adoption and satisfaction. For clients who are already HubSpot users or who are interested in HubSpot, we recommend HubSpot CMS. The HubSpot platform is easy to work with and allows for visual flexibility. Also, when integrated with the HubSpot marketing platform, it allows you to natively pair your website CMS with your marketing automation tools.

Yes, you will be able to edit your own website with a little guidance and training. This is because we generally avoid hardcoding sites. That’s not to say there won’t be some hardcoded elements, but we aim to build sites using a templates-and-modules approach. That doesn’t mean you’ll get a site that looks like everyone else’s website; you will still get something that reflects you and your brand. But because we believe you should be continually modifying and updating your site, we build it in a way that makes that process as easy as possible. It also means it’s something that you don’t necessarily need us to do. At the end of the project, we want to continue working with you to optimize your site, but we will also give you the keys to your new castle.

Website speed and performance are key priorities for us during the design and development stages of your website. We know that a fast-loading website is crucial for providing an optimal user experience and maximizing user satisfaction.

To prioritize speed and performance, we employ several strategies. Firstly, we optimize the website’s code and minimize unnecessary scripts and stylesheets, reducing page load times. We also utilize caching techniques and content delivery networks (CDNs) to efficiently deliver website content to users.

Additionally, we optimize image sizes and formats without compromising visual quality. Our team conducts regular performance testing and optimization to identify and address any bottlenecks or areas for improvement. By prioritizing website speed and performance, we ensure that users can access and interact with your website quickly and seamlessly, resulting in higher user satisfaction and improved conversion rates.

Typically, website projects are the beginning of a longer-term relationship with us. We start with a website redesign. Those typically take between three and six months, but, depending on the size of the site, that could be longer. After the site is completed, we often move into the continuous improvement phase, where we start tracking and analyzing the traffic on your site and how visitors are using it to make recommendations of updates and changes that we think will help you better meet your established goals. That said, we also do website designs as one-time project work. That doesn’t change our process at all. Each website redesign still starts with a conversation about business goals and what is expected from your website in terms of meeting those goals.

Yes. As of October 2023, 62% of the world’s population now use the internet. Search engines are designed to discover websites. As more people discover your website the more marketable it becomes. SEO also increases traffic channels across all social media channels as well.

SEO is not a one-time deliverable, but rather an ongoing process that requires content development & analytics. SEO requires being up-to-date with the trends and constant evolution of algorithms within major search engines.

 

Search engines measure the value of your website based on its crawlability, authority and relevancy. Crawlability is based on Google’s ability to scan, read and index the content of your website. Authority is based primarily on the reputation of your website in the eyes of Google and other major search engines. Relevancy is just that – it’s how relevant your website is to search results based on the intent of a user.

 

Get Creativity, Personalization, An Enhanced User Experience, Increased Conversions, And Results You Can Measure.

Contact us Today!